Seyhmus Baloglu, Ph.D., CHE, Associate Professor
 

Welcome to
THM 484: Cases in Applied Hospitality & Tourism Marketing

Today's marketing isn't simply a business function. It is a philosophy, a way of thinking and a way of structuring your business and your mind. Marketing is not a new ad campaign or this month's promotion. Marketing is part of everyone's job, from line employee to the board of directors. Marketing's task is to design a product/service combination that provides real value to targeted customers, motivates purchase, and fulfills genuine customer needs.

Whether you want to be a manager, set up your own business, or any other career choice, marketing will directly affect your personal and professional life. This marketing course will start you on a journey that will cause your customers to embrace you and make marketing your management philosophy.

Good Luck with the course and I hope you will enjoy the journey !

Complete Course Syllabus

 

 

CLASS RESOURCES AND ASSIGNMENTS:
Chapter Powerpoint Slides

My Sample Articles:


Useful Links